I read this on the 37 Signals blog: “Sometimes a design isn’t working because you think you can’t change the one element that needs to be changed.”

The first thing I thought of was a handful of logos. Sometimes, the biggest obstacle is a client’s logo.

I’d just like to say, for the record, you can change your logo. For that matter, you might not even need a logo. One of the most brilliant creatives of all time (David Salanitro) doesn’t have a logo. Do you really need your trademark to be recognized on the side of a semi driving at 90 miles an hour? I think people confuse consistency in design style with a logo. Nearly every major company has changed their logo at least once. Your clients will not suddenly be confused and choose a competitor if you change your logo.

Crazy Bugs mac n cheese recently redid their packaging (not just the logo, but the whole thing). It took me maybe five seconds longer to find them on the shelves at Whole Foods, but the repackaging didn’t send me in a wild-eyed panic and make me want to go across the street to Target and buy Kraft instead.

Your logo is not that big a deal. A nasty logo will hurt your design, all your design. Even if your wife likes it, even if you did it yourself (you know who you are), even if you paid good money for it — a bad logo might just be a bad logo, let it go.