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Before I went independent, I had the experience of being a creative director that got to hire the designers. After the first round of hires I would only hire designers on a contract basis until they’d worked a few projects. The reason being is that a portfolio doesn’t always line up with the designer’s actual [...]
I saw a website today for recycling in Lithuania. Most designers know that European design is much better than American most of the time, but this was so far beyond better it made me ashamed. I’m not sure what the problem is with American design, whether we, as a society, just don’t value it enough, [...]
I saw the best help-wanted ad today. Thought I’d pick out my favorite parts.
Crazy Bugs recently redid their packaging (not just the logo, but the whole thing). It took me maybe five seconds longer to find them on the shelves at Whole Foods, but the repackaging didn’t send me in a wild-eyed panic and make me want to go across the street to Target and buy Kraft instead.
If you’re a good client, we do better work for you. A poor client just gets in the way of a project and hurts our ability to do our best work.